It is next to nothing particularly expensive or complex, but it’s an exceptionally neat design” he said. Again, Amazon is willing to spend real money to develop something interesting and differentiated.“
The volume control is an incredibly creative assembly built all around a continuous rotation potentiometer, a tasteful round light pipe and custom gearing inside volume ring.
Amazon features three wildly unfair advantages, which will doesn’t bode well for Sonos’ IPO. “There are eight custom-moulded parts that get together for the volume knob, cleaning mould an incredibly different story than the single part and capacitive sensors for that Sonos One”.
Amazon has spent now more on their bill of materials (BOM) cost for the lower sticker price speaker or the Sonos One. After carefully dissecting all of them both, it’s clear Sonos only buys into the smart speaker category because they have to, in order to compete along with others. On the microphone PCB, he found seven microphones (one a lot more than the Sonos, the extra being in the centre of the board likely pertaining to directionality) and 12 LEDs that display the amount and directionality of Alexa’s express.
“I’ve always loved the light display around the Echo line of products yet I’m curious why the LEDs aren’t equally spaced (maybe to exhibit directionality around the mics?
”Despite these two products serving nearly equivalent purpose, they couldn’t be more different from each other with regards to design intent. Draging the user-interface assembly completely a part, he exposed the many parts it requires to build a custom level control